Based in Los Angeles, Kjersti Flaa is an award winning journalist and multimedia producer.

Originally from Norway, Flaa conducts interviews and produces celebrity multimedia concepts for ELLE International (published in 45 countries). She produces entertainment content for HollyWire on Samsung TV Plus – a global OTT platform with 200 million monthly views.

She produced and directed branded content concepts with CNN’s Courageous Studio for Warner Brothers’ movie Black Mass. Christian Dior’s  TikTok campaign with Cara Delevingne, Emma Roberts & Fred Jewelry collaboration for ELLE, Dior x Cara Delevingne for ELLE International – and Fashion Designer Peter Dundas x Grey Goose campaign for IMG.

The Oscar Academy licensed her interview with Samuel L Jackson as part of awarding him an honorary Oscar at the annual Governors Awards, 2022.

Google is licensing her video content for a showcase montage at the upcoming YouTube Brandcast event in New York, 2022.

Her YouTube channel, Flaawsome Talk has over 82 million views.

Flaa is the moderator of NOW – Nordic Oscar Weekend – an annual three-day seminar for industry professionals in Scandinavia and Hollywood.

She has appeared as an industry expert in 15 documentaries on Kabel Eins in Germany – and as a celebrity insider on German broadcasters, Pro Sieben, RTL and ZDF.

Flaa is the Founder and Creative Director of the LA based production company Content Now. She produced 130 episodes of the short form entertainment series Hollywood Stories for Scandinavia’s biggest streaming platform VIAPLAY. The show was sold to 40 countries.

Flaa has been the principal celebrity interviewer for the biggest entertainment show  (TV2) in Norway since 2007. She reports for major newspapers and magazines in her homeland (VG, Dagbladet, DN, D2 and KK). From 2013-2017 she produced entertainment segments for Entertainment Tonight (MBC Arabic). She served as the Hollywood correspondent for SBS, Shownieuws TV (in Holland) from 2012-2018.

She’s been featured in New York Times, LA Times, Times UK and Variety – as well as on Good Morning America (ABC), Inside Edition (CBS), LA Times Podcast, The Daily Podcast (NY Times) and News 1 (Spectrum). (See ‘in the press‘ section)

SPECIAL ASSIGNMENTS (non-profit): World Wildelife Fund for Nature – traveling and reporting from Madagascar on climate change (2009). Amnesty International campaign for women’s right to choose, in Texas (2021).

AWARDS: Won the 62nd annual SoCal Journalism Awards in 2020 for Best Entertainment Feature (interview with Diane Keaton). First runner up at the SoCal Journalism Awards in 2019 (Interview with Jane Fonda) Second runner up at the 12th National Arts & Entertainment Journalism Awards in 2019 (TV interview with Henry Winkler)

MEMBER OF: Critics Choice Association, Motion Picture Association, LA Press Club.  Serving on International Film and TV Committee and PR and Marketing Committee for Critics Choice Association.


Photo by: Magnus Sundholm