Based in Los Angeles, Kjersti Flaa is an award winning journalist and multimedia producer.
Originally from Norway, Flaa has been the principal celebrity interviewer for the biggest entertainment show (TV2) in Norway since 2007. She reports for major newspapers and magazines in her homeland (VG, Dagbladet, DN, D2 and KK). From 2013-2017 she produced entertainment segments for Entertainment Tonight (MBC Arabic). She served as the Hollywood correspondent for SBS, Shownieuws TV (in Holland) from 2011-2106.
She worked on branded content concepts with CNN’s Courageous Studio and Warner Brothers. In 2021 she produced videos for Christian Dior’s TikTok campaign with Cara Delevingne.
Flaa is the moderator of NOW – Nordic Oscar Weekend – an annual three-day seminar for industry professionals in Scandinavia and Hollywood. She has appeared as an industry expert in 11 documentaries on Kabel Eins in Germany – and as a celebrity insider on German broadcasters, Pro Sieben and ZDF.
Flaa is the Founder and Creative Director of the LA based production company Content Now. She produced 130 episodes of the short form entertainment series Hollywood Stories for Scandinavia’s biggest streaming platform VIAPLAY. The show was sold to 40 countries.
She’s been featured in New York Times, LA Times, Times UK and Variety – as well as Good Morning America (ABC), Inside Edition (CBS), LA Times Podcast, and News 1 (Spectrum).
SPECIAL ASSIGNMENTS (non-profit): World Wildelife Fund for Nature – traveling and reporting from Madagascar on climate change (2009). Amnesty International campaign for women’s right to choose, in Texas (2021).
AWARDS: Won the 62nd annual SoCal Journalism Awards in 2020 for Best Entertainment Feature (TV interview with Diane Keaton). First runner up at the SoCal Journalism Awards in 2019 (Interview with Jane Fonda) Second runner up at the 12th National Arts & Entertainment Journalism Awards in 2019 (TV interview with Henry Winkler)
MEMBER OF: Critics Choice Association, Motion Picture Association, LA Press Club. Member of International Film and TV Committee + PR and Marketing Committee at Critics Choice Association.